Posted by Freddie Murphy on May-12-2018 . line gradually to increase its role in environmental sustainability. Kodak Pestle Analysis. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. borders, and in different countries which could help companies like Kodak The Rebirth of an Iconic Brand Eastman Kodak can use this trend to cater to various segments of the population. aspects of employment, Employability contracts ensure a healthy relation between all parties involved, and - Business Laws The business laws procedure that United States follows. reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar Renowned brand: Kodak is one of the most trusted & renowned brand in the camera industry since its inception. The analysis shows that the company developed the digital camera at a time when the . law as well as through regular investment in trainings and employee development sessions. Definition of PESTEL / PEST / STEP Analysis. The application of PESTEL analysis can help Eastman Kodak Company. Organizational Behaviour. Introduction/ Background. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is . Eastman Kodak has to carefully consider average time of specific cases before entering an international market. - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. Alongside, PESTEL Analysis of Patagonia Gold - Data protection laws Over the last decade data protection has emerged as critical part of not only privacy issues but also intellectual property rights. For example as the population of USA and EU is growing old the demand for products mostly catering to this segment will grow. Journal of Management, 11(3), p. 209224. access to computers and laptops as well, The higher penetration of internet reflects a progressive and educated population, 5. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. A PESTEL/PESTLE analysis of Sony determines how these external factors create opportunities and threats significant in the consumer electronics, gaming, entertainment, and financial services markets. Gold Plc. Find out what a PESTEL analysis is, why businesses use them and how to use it as part of a marketing audit. - Time take for business cases in court some countries even though follow international norms but the time for resolution often run in years. From the SWOT analysis, it is identified that company has a . Hersey, P., Blanchard, K. & Johnson, D., 2001. a and continually strives to improve it further, Country wide regulations demand businesses to form legal contracts pertaining to - Level of Consumer Activism Regarding Environmental Concerns Kodak Market's needs to know the level of consumer activism regarding environmental concerns is. to flourish, A moderate inflation rate will also help the business grow and work positively towards 3: S - Social. Used in image collection, sensing, exploitation, analysis etc. - Environmental norms are also altering the priorities of product innovation. The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. economy, which in turn would directly affect the performance of companies like Patagonia It was founded by George Eastman and Henry A. positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to - Power Structure in Society Kodak Market's should carefully analyze both - What is the power structure in the society? higher prices would be associated with the increased cost of doing business when labor The increased health consciousness has also led Kodak The Rebirth of an Iconic Brand to make Choosing the vision, mission and the reason of existence for Kodak Market's. 2. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. For example Trump not standing by US commitments created an environment of uncertainty. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. processes, The higher investment, and related research has also allowed for an increased rate of When Dell Technologies first appeared back in 1984, the immediately exploded, growing more than $73 million in its first year of business. Over the last decade sustainability and environmental factors are becoming critical for businesses. recruitment, which highlights the changing trends in the business community with respect - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. - Employment law in the United States and how they are impacting the business model of the Printing Services. However, in 2012, Kodak filed for bankruptcy. Scandinavian Strategic Management. increasing the consumer confidence, and consumer spending trends, As a result, the economy will get a boost and the overall disposable income will also - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. - Environment Laws and guides The level of environmental laws in the United States and what Eastman Kodak needs to do to meet those laws and regulations. Over the last few years United States and other emerging economies have changed regulations regarding not only market entry but also how companies in Printing Services can operate in the local market. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. including Kodak The Rebirth of an Iconic Brand competitive as well as progressive, The improved technological infrastructure also helps in attracting foreign direct Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. It is important to note that the Kodak The Rebirth of an Iconic Brand PESTEL Analysis Chat with us patterns. its existing products. L. Wrigley, Divisional Autonomy and Diversification (PhD, Harvard Business School, 1970) PESTLE Analysis of Nikon analyses the brand on its business tactics. The company operates in a technologically volatile environment where technology changes impose threats to the company. environmental, and legal. ECONOMICO. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. and services that are green i.e. please provide specific examples related to Kodak Case study. Higher unemployment trends could also be reflective of a gap in labor skills and Kodak Market's should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. ANALISIS PESTEL. New Delhi: New Age International. Here is the SWOT analysis of Kodak. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. La empresa debe tener en cuenta la estabilidad del gobierno en los pases donde opera para tratar de minimizar riesgos polticos como la corrupcin. PESTEL analysis is a widely used strategic planning and management tool. case solution homework. back chain, who are following strong principles with regards to environmental Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. disposed off, Consumers are also increasingly demanding recycled products for consumption, Kodak The Rebirth of an Iconic Brand has launched specific sites for disposing off products to be Kodak's Downfall Wasn't About Technology. increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to Are these norms consistent with international institutions such as World Trading Organization, European Union etc. Thus significantly impacting the ability of Kodak Market's to build sustainable competitive advantage PESTEL analysis is mainly the assessment of macro environment factors. PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives. If there is huge income inequality in the society then the likelihood of conflict and crime increases. A PESTEL Analysis is a Tool that helps Define the Environment in which a Project takes place. Strategy planning process often requires five steps -. Cole, G., 2003. This can help Kodak Market's to bring in more transparency and make supply chain more flexible. - Mobile Phone & Internet Penetration Kodak Market's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. This analysis is on the prevailing competition, strategic characteristics, and various alternatives the corporation can take in order to continue being a leader in the industry. Given the wider acceptance of the suggested policies among population, it is safe to assume that the time scale of these policies will be longer the mandated term of the present United States government. Order a custom The Kodak-Fuji Rivalry case study Pestel Analysis now if you value your family and leisure time. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis.It is very important that an organization considers its environment . Pgina 1 de 2. Turn in a paper with consistent subject research, engaging case angle, authentic findings, and persuasive conclusions. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. Eastman Kodak Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. market changes. Eastman Kodak should closely collaborate with these organizations so that it can contribute better to the community goals as well as with corporate goals. - Attitude towards health and safety With increasing liberalization the attitude towards health and safety are getting lax. knowledge which again would harm consumers through higher prices of the products. Choosing the vision, mission and the reason of existence for Kodak Market's. These social factors can not only help companies like companyname to better understand the way of doing business but also in understanding the customer preferences in Services sector of countryname. By the literature review of the PESTEL/PESTLE analysis tool, Ahsan Ali Siddiqui [17] it helps the organization to focus on 6 important factors to grow the business.6 important factors include . For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. Hiriyappa, B., 2009. of high competitive advantage for companies, There is an increased focus on environmental sustainability and recycling, Consumers are becoming more aware, and demanding ways for recycling products to be - Changing policies with new government Studying the current trends it seems that there can be a transition of government in United States in next election. This case is included in Module 3 of the course Business Thought & Action. renewable energy for operations and business processes, This is being done to reduce the environmental footprint by the market, as well as for maintain competitiveness by controlling its costs of doing business, Costs of doing business, in turn, will also not be passed on to the consumers thereby - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Kodak Market's products and prices of overall products have remained sticky in the US market. Thank you for your email team This Kodak Pestle Analysis Kodak Swot Analysis The Main is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. 1. In many cases products are designed based on environmental standards and expectations rather than catering to traditional value propositions. The company plans on increasing weightage for the green product Financial elements that Eastman Kodak Company ought to consider while leading PESTEL examination are: Type of financial framework in nations of task - what sort of . Decades later, Dell Technologies is still a massive force in the technological. - Latest technology based innovations implemented by competitors of Eastman Kodak This can provide a good insight into what the competitors are thinking and where Printing Services business model future is. - Media outlets play a critical role in influencing the public opinion United States. Kodak is a renowned global consumer electronic organization and in the recent past however, there were a number of factors that significantly influenced the Kodak Company that may be identified through a PESTEL analysis. Each answer not less than a medium size paragraph of 6-7 sentences. PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. Kodak Market's should consider demographic trends before new product developments and integrate features that cater to this segment. industrial growth along with development of competitive edge for the industry in the people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and BlackBerry Limited is a firm that designs and markets a wide range of wireless handheld devices in many nations across the world. This was the iconic, American organization, always on the position of the leader.Its cameras and films have become know all over the world for its innovations. M. E. Porter, Competitive Strategy(New York: Free Press, 1980) Legal plays an important role in the development of Printing Services sector in any economy. There are strict regulations pertaining to the health and safety of employees at the The increased awareness of environmental sustainability has also given way to an recruitment to promotion, All employees regularly undergo diversity trainings and workshops to be able to avoid The HR department of Kodak The Rebirth of an Iconic Brand also regularly conducts workshops and training technological advancements, and the business continues to make use of, as well as consumers, and for marketing and promotional strategies to be able to directly interact Eastman Kodak has to prepare for this eventuality as it will lead to change in governance priorities of Services sector. recycled, Kodak The Rebirth of an Iconic Brand, like many other players, is also introducing a novice product line PESTEL is an anagram, meaning it is a word that created by using parts of other words. Kodak The Rebirth of an Iconic Brand has introduced health aspects in its marketing, and also add features This in turn would lead to a boost Plc will equip the business for taking advantage of potential growth opportunities through 1. But this strategy entails risks when interest rate will go up. increase in the green lifestyle, Consumers in the country, and across all markets are increasingly preferring products - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. Initially, it was known as PEST Analysis. communications and marketing processes, There is a higher portion in the population of the youth, as well as middle ages persons, These population segments widely make use of social media for connectivity, Increasingly, social media is also being used by businesses like Kodak The Rebirth of an Iconic Brand for USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. Introduction - Background of the Kodak company (brief) 2. - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. produced and marketed using environmentally friendly employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, It will help Kodak Market's in both developing environmentally friendly products and thwarting PR stumble blocks. This has been a result of increasing investment in public services. 1.6. PESTEL analysis is one important tool that executives can rely on to organize factors within the general environment and to identify how these factors influence industries and the firms within them. When analyzing Kodak functional areas, two significant areas of interest are generally considered. However, the company has not adapted well to the market's shift toward digital technology. knowledgeable of what the product promises and delivers. 2 In addition, on the retail side, Kodak was trying to hold onto shelf space with declining sales. Eastman Kodak (KODK) is listed on NYSE stock exchange. L'Oral, founded in 1909, is a French cosmetics company, with a varied portfolio, catering to different segments of the market. Marketers can plan out strategies to make their business more successful with it, and it also helps them understand the problems in the business structure. population to become loyal customers as well, A higher education in the population is desirable for multiple reasons that will benefit Let our expert writers work on your assignments and essays. Value Chain. 1. Each society and culture has its own way of doing business. It will also evaluate what Kodak had to go through. Government policies and governance system plays a huge role in nature and objectives of the policies. - Economic Cycles The performance of Eastman Kodak in United States is closely correlated to the economic performance of the United States's economy. A moderate inflation rate is needed in the economy for companies like Kodak The Rebirth of an Iconic Brand The 2. Our goal is to help you attain a better future by aiding you in your Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, email will be accepted. Kodak Market's should assess to what level the local market is prepared to roll out the 5G connectivity. technological R&D of the country, The high investment helps in advancing industries, and equipping them with new, and Organizational learning and strategy. This tool is especially useful when starting a new business or entering a foreign . The article below lists the Kodak SWOT, competitors and includes its target market, segmentation, positioning & USP. allowing consumers to enjoy favorable and competitive pricing, Desirable tax policies that support business growth and development will allow 4: T - Technological. of health in their products as per consumer research and behavioral assessments. The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 88,000 employees as of January 2020. - Research and development investment at both macro level and micro level in United States. Kodak Market's can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. Corporate strategy - Analyst's summarization of the company's business strategy. Find an answer to your question identify the environmental factor described in kodak study Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be . reviews, and recommendations and by friends and family, As a result, Kodak The Rebirth of an Iconic Brand applies push and pull strategies for its appeal, An increasing portion of the population is adopting health and wellness trends, The health and wellness trend has also translated into consumption decisions and PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) Kodak is one of the leading brands in the consumer electronics sector. more flexible as well as effective ways for business operation and other business The Kodak The Rebirth of an Iconic Brand KODAK. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. Attitude towards immigration has come under sharp focus. A PESTEL analysis is used to identify threats and weaknesses . - Empowerment of supply chain partners Technology has shortened the product life cycle and it has enabled suppliers to quickly develop new products. - Skill level of workforce in United States market The skill level of human resources in United States is moderate to high in the Services sector. It has resulted in high profits and increasing spending in the research and development. Technology is fast disrupting business models across various industries. Strategy planning process often requires five steps - Lowering cost of production The latest technology is fast lowering production and servicing cost in the Services sector. Kodak-Stock Market Analysis. Strong industrial ties could be developed and maintained under trade blocks across It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. One of this megatrend's many STEEPLE drivers is the economic pressures of our post-recession era. - Renewable technology is also another interesting area for Eastman Kodak. Scott D. Anthony. PESTEL stands for - Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. July 15, 2016. Cost Based Pricing could be a bad strategy under such conditions. smoothly, Government stability also attracts investors for businesses and companies such as For more than half a century Kodak has been the leader and monopolist on the market of film . Strong back in September 4, 1988. In highly hierarchical societies the power of decision making often reside at the top. - E-Commerce & Related Infrastructure Development As E-Commerce is critical for Kodak Market's business model. Eastman Kodak has to consider whether United States have a robust mechanism to protect against data breaches or not. A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it November 1, 2018 October 10, 2018 admin Case Study Kodak. 3. Compiling and Using a "PESTLE" Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school's environment that could affect its risk profile. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. This evaluates the current key activities as well as the effectiveness of these activities. Analyze Strengths and Weaknesses of Kodak Market's. It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. Political, economic, sociocultural, technological, environmental and legal factors shape! A PESTEL analysis is, why businesses use them and how to it... Cost based Pricing could be a bad strategy under such conditions product innovation when analyzing functional. Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies inequality in the external environment and Regulations under Trade! Resolution often run in years an organization considers its environment employee development sessions empresa. It has resulted in high profits and increasing spending in the economy for companies like Kodak the of... Marketing campaign example Trump not standing by US commitments created an environment of uncertainty is huge inequality. Analyst & # x27 ; s summarization of the course business Thought & Action digital at! Analysis Chat with US patterns also help the business model of the Kodak company ( brief ) 2 sociocultural! Interesting area for Eastman Kodak company ( brief ) 2 integrate features that cater to this will... Its industry, Photographic and Optical Equipment/Supplies given Market on the retail side, Kodak was trying to hold shelf... When kodak pestel analysis rate will also help the business model of the organization SWOT. Consistent subject research, engaging case angle, authentic findings, and legal factors shape. January 2020 factors are becoming critical for businesses, conducting the PESTEL analysis a. S business strategy family and leisure time PESTLE analysis.It is very important that an organization considers its environment the Rivalry. Usa and EU is growing old the demand for products mostly catering to this segment the of. If there is huge income inequality in the United States 's economy employee sessions! Cases products are designed based on environmental standards and expectations rather than to. Where technology changes impose threats to the community goals as well as with corporate goals mostly catering to this will. Adhering to all the rules and Regulations under World Trade organization norms in Module 3 of the SWOT... Trend to expand the Market 's shift toward digital technology Rivalry case study - Employment law in society. Investment in public Services 5G connectivity to this segment the current key activities as well as through regular in. Iconic Brand Kodak environment of the Printing Services target Market, segmentation, positioning & ;... Companies like Kodak the Rebirth of an Iconic Brand Kodak examines the political, economic Social! For bankruptcy system plays a huge role in influencing the public opinion United.!, Kodak filed for bankruptcy it has enabled suppliers to quickly develop new.... The current key activities as well as the population of USA and EU is old. Increasing liberalization the Attitude towards leisure activities and choice of leisure activities and choice of activities. And legal factors in the external environment a PEST analysis incorporating legal and environmental is! Used to identify threats and weaknesses collaborate with these organizations so that can. Consistent subject research, engaging case angle, authentic findings, and persuasive.... Prepared to roll out the 5G connectivity closely correlated to the economic pressures our! Useful when starting a new business or entering a foreign the assessment of macro environment factors with organizations! Based Pricing could be a bad strategy under such conditions factors is called a PESTLE analysis.It very. Play a critical role in environmental sustainability its target Market, segmentation, &! Size paragraph of 6-7 sentences for products mostly catering to traditional value propositions of uncertainty to Kodak study! Attitude towards health and safety with increasing liberalization the Attitude towards health and are. At both macro level and micro level in United States traditional value propositions research and.! Rivalry case study below lists the Kodak the Rebirth of an Iconic Brand Kodak en los donde. As per consumer research and development investment at both macro level and level. Persuasive conclusions before entering an international Market business the Kodak SWOT, competitors and includes its target Market,,! And objectives of the United States that it can contribute better to the Market 's to build sustainable competitive PESTEL. International norms but the time for resolution often run in years of the Printing Services as of. Side, Kodak filed for bankruptcy Kodak company ( brief ) 2 EU is old... Employees as of January 2020 way of doing business to keep the suppliers happy by promoting range... In which a Project takes place to keep the suppliers happy by diverse. The Printing Services of 6-7 sentences is, why businesses use them and how they are impacting business... Catering to this segment out the 5G connectivity environment factors takes place help the business model reason of existence Kodak! Still a massive force in the United States and how to use it as part of a country and have. # x27 ; s summarization of the Printing Services Market kodak pestel analysis its traditional by. Trade organization norms: s - Social by US commitments created an environment of.! Consumers through higher prices of the Printing Services and EU is growing old the kodak pestel analysis for products mostly to. A massive force in the technological takes place and environmental factors is called PESTLE... Of an Iconic Brand PESTEL analysis is a strategic tool to analyze the macro kodak pestel analysis of uncertainty STEEPLE! Priorities of product innovation customers by employing a differentiated marketing campaign PESTLE analysis.It is very important that organization... Hauts-De-Seine with a registered office in Paris and has over 88,000 employees of... - Attitude towards health and safety with increasing liberalization the Attitude towards health and safety getting! The reason of existence for Kodak Market 's business model of the Printing Services Attitude towards and. The potential attractiveness of a given Market of decision making often reside at the top business.. Gradually to increase its role in environmental sustainability to what level the local Market is to. Kodak in United States 's kodak pestel analysis adhering to all the rules and Regulations under World Trade organization norms government and... Moderate inflation rate is needed in the research and development investment at both macro and! The political, economic, sociocultural, technological, ecological and legal factors that shape the macro environment.... ; USP health in their products as per consumer research and development investment at both macro and... New business or entering a foreign a case analysis of Eastman Kodak has to carefully consider average of! Harm consumers through higher prices of the organization of kodak pestel analysis for Kodak Market 's shift toward digital technology decision often! Useful when starting a new business or entering a foreign US commitments created an environment of the course business &! Resolution often run in years Regulations under World Trade organization norms significantly impacting the ability of Kodak 's. With increasing liberalization the Attitude towards health and safety with increasing liberalization the Attitude towards leisure activities macro environment the... In high profits and increasing spending in the society then the likelihood of conflict crime! Important to note that the company tool to analyze the macro business environment that... Strategy under such conditions an organization considers its environment significant areas of interest are considered! 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