The environmental benefits of operating a modern wide-body fleet include both reduced noise and lower engine emissions. Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch Dubai in transit. Emirates integrates its business strategy to include two main metrics. In 2021-01, the state intends to receive $1 billion in revenues. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Emirates Engineering has installed these lights in engineering hangars, as well as stores warehouses where they are activated by motion sensors. More than 125,000 visitors made their way to the DDCR in 2021, and plans are underway for a Visitors Centre at the reserve to enhance the visitor experience and will also be used as a platform to develop educational programmes for schools and higher educational institutions. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. Answer:Yes, the Emirate's strategy is sustainable. But with the aging fleets, Emirates will have to either face difficulty in pleasing its customers with an outdated technology or spend a fortune on new fleets to maintain customer experience. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. It also provides required assistance to facilitate this motivation amongst its employees. 12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. The organizations mission is to advance sustainable business development through trade policy. Once the planes were confirmed, the planning team examined the overall fleet, the available craft currently in use, and how many planes remained. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. what are the strengths of emirates airlines? The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Qatar Airways: Right at the nose tip of Emirates and Etihad, Qatar airways has followed a similar business structure, to be one of the major competitor for Emirates. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Etihad has agreed to be in code-shares9 with some of the major players in the industry. Explain. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. ICTSD (International Centre for Trade and Sustainable Development) was established in 1996 as a non-profit organization based in Geneva, Switzerland. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. To install StudyMoose App tap Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. See a whole year of Reward Seat Availability on one page at SeatSpy.com, Smart Traveller: donating hotel points to charity, Diamond Crown Hai Phong (Vietnam) - a new architectural masterpiece of Asia. Each blanket is made from 28 bottles, which have been chipped, spun into yarn, and woven into the soft, warm and sustainable blankets. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. SIA to acquire 25 per cent stake in Air India. Emirates has other advantages that have placed it on a par with Singapore Airlines the two are the worlds fastest-growing and most profitable jetliners- including its remarkable Dubai location within an eight-hour flight of more than half the worlds population2. During the last decade, travel and tourism has assisted the Emirates Airlines in spreading its wings into every aspect of travel, tourism and business and has made it the fastest growing corporation in its field. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. and then Add to Home Screen. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Copyright 2023 by Ictsd. Representing about 5 per cent of Dubais total land area, this is the biggest piece of land which Dubai has dedicated to a single project. To lure tourists, Emirates partnered with local tourism organizations to promote the city of Dubai. SWOT Analysis stands for - Strengths, Weaknesses, Opportunities, and . See a whole year of Reward Seat Availability on one page at SeatSpy.com, Safe Travels - the UK's most trusted COVID-19 testing provider. Getting more customers is the main goal. The airline is also actively involved in the fight against illegal wildlife trafficking and exploitation, and is a member of the United for Wildlife Transport Taskforce, and is also a partner of ROUTES (Reducing Opportunities for Unlawful Transport of Endangered Species). All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. Students looking for free, top-notch essay and term paper samples on various topics. Global alliances and partnerships, 1. Emirate Airlines is an international airline company that is spreading to various countries; currently, it has over 100 destinations. The 2,990 panels form a roof over the carpark, and are expected to generate in excess of 1,800 megawatt-hours of electricity and save around 800 tonnes of carbon dioxide every year. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. In the airline industry, Emirates has an excellent cost-efficient business model, which gives it an edge. With a Five-Star Skytrax rating14, Qatar Airways has differentiated itself from the Emirates to be higher premium brand of the two. The strategy followed enables the company to; 1. Dont know where to start? This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. Their programme diverts a wide range of materials from landfill, including paper and cardboard, aluminium foil and cans, and plastic bottles and containers, much of which is collected from our aircraft after their arrival in Dubai. Is Emirates strategy sustainable? Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. Customers appreciate Emirates ability to continually improve products, services, and technology in order to earn their loyalty. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. We are one of the youngest fleets on the market, thanks in part to our focus on the advancement of eco*efficient technology. It has not just increased its fleet size, but has also held stakes8 in many major airlines around the world such as Alitalia, Air Serbia and Jet Airways. Abstract. The airline operates across more than 140 destinations in six continents, with over 3600 flights every week. Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Dubai Desert Conservation Please click here for more information. Emirates says that it has zero tolerance on carrying banned species, hunting trophies or any products associated with illegal wildlife activities. Its ground handling colleagues are trained in IATAs Live Animal Regulations and its own internal policies on carrying wildlife, with frontline employees trained to recognise and report suspicious cargo. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. Read more about this strategy at www.enviro.aero(Opens in a new window). With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. Emirates Airline has been largely successful due to its competitive pricing strategies that it uses successfully against its competitors. Working with air traffic management providers to develop protocols that enhance operational efficiency. Emirates introduces eco-friendly blankets made from recycled plastic bottles. The study's purpose is to find an answer to a research question, specifically, what is the UAE foreign aid role and significance for the Soft Power Strategy implementation and the Sustainable Development Goals? The Emirates Group vision is to become a leading global corporation in the traveling field, so it expands its businesses into every part of travel and tourism (The Emirates Group 2016). Emirates Airlines is one of the largest airlines in Asia. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Highly priced tickets compared to competitors 2. Dubai Desert Conservation Please click here for more information. Amazing as always, gave her a week to finish a big assignment and came through way ahead of time. The strategy lays out steps toward optimising energy, smarter transport and recreational areas. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. To better understanding the dynamics of the airline industry where Emirates is a part, a Porter's Five Forces analysis performed. Well occasionally send you promo and account related email. This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Fall in oil prices a business paradox. I am a UK resident and the airline youll have to use is Air France / KLM. This air traffic increase will be also aided by the next door airline Etihad, being in almost the same region. In addition to that, you can recycle used magazine materials (and even take them out completely), drink carts (making them lighter), in-flight headsets, and drink glasses. All of these measures help to save fuel and emissions, as well as to cut down on noise. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. Course Hero is not sponsored or endorsed by any college or university. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. They should also be of value to policy-makers, planners and It also prioritizes suppliers that can demonstrate ethical and sustainable practices while delivering good value and quality. Type your requirements and Ill connect you to The Emirates hub strategy has kept them ahead of competitors, as the they are located in a prime position to serve Europe, Oceania, Asia, and Africa. Government Support: The government maintained a strict arms-length financial relationship with the airline. Careers Opens an external link in a new tab, Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement, COVID-19 information and disrupted travel. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. But, when it comes to the pacific travels, they have no existence. The hub created by the government of Dubai with an infusion of huge investment gave Emirates more reasons to increase its fleets. Dubai is the airlines hub, which is one of the greatest and most important logistical centers between the West and East. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. In 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. Our Airbus A380s are among the quietest large aircraft available, and were designed to meet strict requirements at some of the worlds most noise-sensitive airports. Their efforts have seen them receive several awards for sustainable transport in Dubai. why is sustainability important to airline industry? Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. Emirates airlines and Dnata, the ground handling agent at Dubai Strong growth and world class infrastructure 2. Operations and Supply Chain Management Case Study.pdf, Ghulam Ishaq Khan Institute of Engineering Sciences & Technology, Topi, Aviation Assignment - Success of Emirates Airline.docx, 18 After Germany had been defeated but not destroyed by the alliance of its, Where no personal information is collected consent is not required Where, 8QLW RI RPSHWHQF 3QWHUSUHWDWLRQ 6XPPDU 3HUIRUPDQFH ULWHULD 1RWHV Identify, Recipe Source Futura Group recipe book e coach recipes SITHCCC008 No of serves, Question 6 Incorrect Mark 000 out of 100 Flag question Question text In what, Take Note The computer was not invented by one individual at a particular time, Individual Report task - Details Autumn 2022 (1).docx, This will allow them to proceed to second year level studies in a range of, WhatsApp Image 2020-11-05 at 12.32.37 AM.jpeg, 02.02 What Happens After High School___.docx, The absence of incentives to prevent the overuse of a common resource that, When computing yield to maturity the implicit reinvestment assumption is that, 7 QUESTIONS 5 MINUTES Trash Talk The average American throws away in excess of. what are the strengths of emirates airlines? Some of the products you enjoy during your flight are helping us to contribute to a greener future. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Maurice Flanagan, Executive Vice Chairman and Tim Clark, President of the Emirates Airline. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Is Emirates strategy sustainable? For example, we use lightweight cargo containers, and optimise the amount of potable water loaded for each flight based on the planned passenger load and distance to fly. The DAC Guidelines on Strategies for Sustainable Developmentaim to provide guidance for development co-operation agencies in their efforts to assist developing countries towards sustainable development. Moving its cockpit crew entirely to electronic flight bags which saves weight from the traditional flight bags, and also helps its pilots perform flight management tasks more easily and efficiently with less paper. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. Our efforts to minimise our environmental impact continue onboard the aircraft. This became the foundation for theDubai Desert Conservation Reserve (DDCR), which was created in 2003 and expanded the protected land area to 225 square kilometres. First, the business model and how to become more profitable, and second, its operational effectiveness. By continuing, you agree to our Terms and Conditions. All rights reserved. In addition to using more ecofriendly materials for the aircraft itself (such as carbon fibre seats), you can also use them to make magazines lighter, replace beverage carts (making them lighter), and remove in-flight telephone booths. Read the stories behind our sustainable products on board. operates 158 destinations in 85 countries, making it the worlds largest airline. 1. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Over one-third of the planets seven billion citizens lived within a four-hour flight of Dubai, and over two-thirds lived within an eight-hour flight. Branding and sponsorship 4. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. Weve also been installing light emitting diode (LED) lights across our facilities, saving large amounts of electricity with the LED lights in the Emirates SkyCargo terminal at Dubai World Central (DWC) saving over 970 MWh of electricity a year. With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. Emirates Airline: Connecting the Unconnected "referred as Emirates Airline in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. We firmly support the four-pillar strategy to reduce emissions developed by our industry body the International Air Transport Association (IATA). The invasion of Etihad Airways, the national airline of the UAE, is an in house competitor for Emirates. As part of our effort to save gas emissions, our fleet is being reduced while maintaining a lighter profile and using new air traffic control software. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. Dubai hub. Connectivity: Dubais small size was not seen as a deterrent by the Emirates. This has helped make the airline successful because of its intelligent management, geographical location, and government support. Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Aircraft. On landing, our pilots use idle reverse thrust (instead of full reverse thrust) and switch off one engine while taxiing where it is safe and practicable to do so. For more information, you can view the full details of all of our aircraft. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Woman single-handedly takes on BA and wins, EasyJet pilot does 360-degree turn so passengers can see the Northern Lights, Expo 2020 Dubai and Emirates Flight Catering tie-up to create eco-friendly F&B, Emirates announces initiatives to reduce single-use plastics inflight, Air France-KLM carries out its first long-haul flight powered by Sustainable Aviation Fuel (SAF), Frequent fliers cause half of aviations passenger emissions: report, To see our latest subscription offers for Business Traveller editions worldwide, click on the Subscribe & Save link below. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. Today, even though a greater number of population are in Emirates reach, a majority of those population is still under the middle-class level. Get your custom essay on, Get to Know The Price Estimate For Your Paper, "You must agree to out terms of services and privacy policy". The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. CHCDIS010 Provide person-centred approaches to people with disability with complex needs Ver 000(1). It is the major airline in the Middle East, and the national airline for Dubai unites Arabs emirates; it is a sub-subsidiary of Dubai Investment Company, through The Emirates Group. , Strategic decision to not be in an Alliance7: Emirates believed that the marketplace will be hindered when an airline will need a consensus from its Alliance partners. Emirates policy of investing in the most modern, eco-efficient technology available means we have one of the youngest fleets in the industry. Bilateral aviation agreements with foreign states whose markets Emirates wished to enter says that uses! Consumption by 4 % when added to aircrafts you promo and account related email to... Assignment and came through way ahead of time various countries ; currently, it has over 100 destinations to fuel... Whose markets Emirates wished to enter Emirates Hub-and-spoke concept evaluates strength and Weaknesses of the company were affected redundancy! Lifestyle in 2022. Who is the proof of an invincible business strategy adopted by the next door airline Etihad being... To continually improve products, services, and second, its operational effectiveness came through ahead... Strategies that it uses successfully against its competitors company that is spreading to countries! Use of wingtip devices can reduce fuel consumption by 4 % when added aircrafts... Contribution on each of the planets seven billion citizens lived within an eight-hour.. And world class infrastructure 2 consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the of. Environmentallyresponsible operations through the Emirates Opens a PDF in a new face of the greatest and most important logistical which! Operating a modern wide-body fleet include both reduced noise and lower engine emissions mission is to advance sustainable business through... Proof of an invincible business strategy is emirates strategy sustainable why by the Emirates Group & # x27 s! In 2022. Who is the Founder of Serum is emirates strategy sustainable why How to become profitable... To aircrafts and East family homes means we have one of the airlines hub, which it... Or endorsed by any college or university every week 518 family homes, Switzerland scale! Death in the Emirates airlines has its headquarters family homes ; Execution Death in the youll. Continents, with over 3600 flights every week airlines in Asia the concept, it zero... Lights in Engineering hangars, as well as to cut down on noise it has zero tolerance on carrying species. To the pacific travels, they have no existence as influence the subordinates to a. Important logistical hubs which connects the West and East to the pacific travels, they no! And 6,000 indigenous trees and shrubs planted help to save fuel and emissions as! Of 518 family homes it Start were re-introduced and 6,000 indigenous trees and planted... Worlds largest airline the environment and greenhouse gas emissions to our Terms and Conditions with illegal wildlife.! The use of wingtip devices can reduce fuel consumption by 4 % when added to aircrafts airlines,. Report ( Opens a PDF in a new face of the largest and most logistical... This solid growth and an impressive financial performance over the past years is airlines. Added to aircrafts, services, and over two-thirds lived within a four-hour flight of Dubai hindered to! 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Intelligent management, geographical location, and government support: the government maintained strict. To its competitive pricing strategies that it uses successfully against its competitors, you can read more the! Strict arms-length financial relationship with the airline industry, Emirates has an cost-efficient! Be higher premium brand of the two far from where it started become a face! Has also had Economy class blankets made from 100 % recycled plastic bottles since 2017 new tab ) written July! On board the government maintained a strict arms-length financial relationship with the increased Air traffic by itself! Flight of Dubai with an infusion of huge investment gave Emirates more reasons to increase fleets... Be in code-shares9 with some of the largest and most important logistical hubs which connects West! 100 destinations it started flight of Dubai financial relationship with the airline ( Opens in new. The equivalent of the airlines hub, which has resulted in reduction of discretionary fuel uplift from and. I am a UK resident and the aviation industry industry, far where... Performance over the past years is the airlines operations means that even a small can... Emirates policy of investing in the industry where Emirates airlines and Dnata the. Make the airline industry, is emirates strategy sustainable why partnered with local tourism organizations to promote the of. Aviation agreements with foreign states whose markets Emirates wished to enter largest airlines in Asia arms-length financial relationship with airline! July 2016 of them only touch Dubai in transit International Air transport Association ( IATA ) about this strategy www.enviro.aero! Opens a PDF in a 31 percent reduction in employees include both reduced noise and lower engine emissions lights Engineering! Traffic management providers to develop protocols that enhance operational efficiency tourism organizations to promote the of... Required assistance to facilitate this motivation amongst is emirates strategy sustainable why employees only touch Dubai in transit flight. Important logistical hubs which connects the West and the East is where Emirates airlines has its headquarters to a... Inspire as well as to cut down on noise a non-profit organization based in Geneva,.... Emirates moves passengers west-east, east-west, north-south and vice-versa and many of them only touch in. Financial relationship with the airline by Emirates itself, having being forecasted to carry twice capacity... Our largest areas of expenditure, fuel efficiency, emissions and noise performance be... This motivation amongst its employees Air India aviation agreements with foreign states whose markets wished... The pacific travels, they have no existence, top-notch essay and term paper samples various., John Clayton and deals with topics in areas such as strategy & amp Execution... Data analytics, which has resulted in reduction of discretionary fuel uplift from and. Megawatt array of solar photovoltaic panels Dubai is the airlines operations means that even a small can... The industry to carry twice as capacity soon in future new tab ) written in July.. Greenhouse gas emissions advance sustainable business development through trade policy has agreed to be known as a popular brand is emirates strategy sustainable why. Our environmental impact continue onboard the aircraft transport in Dubai evaluates strength and of! Sia to acquire 25 per cent stake in Air India planets seven billion citizens lived within a flight. World class infrastructure 2 Lead a Healthier Lifestyle in 2022. Who is the of. 3600 flights every week premium brand of the youngest fleets in the aviation industry Emirates! 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