These benefits are communicated and delivered by ________ such as quality, features, and style and design. Product is a key element in a company's ________, which may, at one extreme, consist of pure tangible goods or, at the other extreme, pure services. D) width and depth extension For more information, visit www.bi-lo.com, www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com. The product remains competitively priced to other stores, and customer service remains a priority for the organization. However, businesses cant ignore the product at the core of what theyre selling. Demographic segmentation. A) consumers E) chairs, Paper, pencils, lubricants, paint, nails, and brooms are examples of ________. A) specialty products B) cost; service These products offer honest, everyday value for all customers looking for reliable, budget household basics, according to the retailer. Make cool stuff, and the market will follow, and the best product will eventually win out. Values and beliefs. B) Nutritional Labeling and Educational Act of 1990 Perceived brand equity affects brand satisfaction. The product line length within a company keeps changing. D) new brands Loyal consumers of one brand may be willing to try the new co-branded product or service, even if they never would have considered the second brand on its own. C) product mixing D) Social marketing 02. Brand equity refers to a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Therefore, these businesses require a healthy appetite for failure. D) desks Style is a larger concept than design. iPod, an expert at fostering customer community, has been ranked one of the Breakaway Brands by the brand consultancy Landor Associates. In contrast to this, brands are forever. D) product line C) brand valuation D) service E) the service encounter, Which of the following is the lowest level on which marketers can position their brands in target customers' minds? E) Service heterogeneity, ________ means that services cannot be separated from their providers, whether the providers are people or machines. A) line stretching B) internal marketing A) Product quality SEG said it will also offer fresh, healthy affordable food, which has led to substantial enhancements across the entire own brand product line, including: over 2,280 products with no artificial colors; over 2,160 products with no artificial flavors; over 2,640 products with no trans fat; and. E) brand, ________ occurs when two established brand names of different companies are used on the same product. B) support brand It can be considered to be a product group that consists of all the related products that fall into that category. Over the next year, the company said the rollout across all stores will provide quality, value and differentiation to customers without increasing the price. The Jacksonville, Fla.-based supermarket portfolio, which operates BI-LO, Fresco y Ms, Harveys and Winn-Dixie stores, said its conducting its largest transformation of private label products, which will span approximately 3,000 items across all categories throughout each banner-specific store throughout 2017. This is known as _____ brands. Customers come to know a brand through a wide range of contacts and touch points, including word of mouth, personal interactions with company employees, telephone interactions, and company Web pages. Chicken of the Sea has high brand ________. Actual product - product and service features a design a quality level a brand name and packaging all essential to deliver customer value 3. Opinions. D) increasing product depth LessAccounting - Bookkeeping, Without the Hassle. Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. This is referred to as "house of brands." Examples include P&G with Pampers, Bounty, Tide and Charmin; Newell with Rawlings, Rubbermaid, and Elmers; and Mars with Orbit, Snickers and Twix. C) product line filling Theyre constantly in read-and-react mode to what theyre learning from their various feedback channels. B) multibrands A) Unsought products D) the series of departments that design, produce, market, deliver, and support the company's products. C) height Think of products that could succeed in adjacent markets. How to measure it. Which brand development strategy is being implemented? Crest toothpaste comes in 13 varieties, ranging from Crest Multicare to Crest Baking Soda formulations. C) value; cost C) private brand E) It should be distinctive. D) Specialty items D) service differentiation D) petroleum B) awareness B) brand extension B) line filling By keeping a strong path of open communication with our customer success and product departments, our marketing . C) work to influence individuals' behavior to improve their well-being A brand naming strategy in which a producer does not have its own brand but agrees to sell its products only to a particular distributor and to carry the brand name of that distributor is known as an _____. Creating happy customers and keeping them happy is the entire focus for the product team and the company. Because so many purchase decisions are made in stores, a product's packaging may be a seller's last and best chance to influence consumers. Building Your Own Brand Platform. She wants to make sure she gets the most for her money. Nike was known for her wings, which allowed her to fly over battlefields safely. E) brand relevance, The total financial value of a brand is estimated through the process of brand ________. Which is NOT one of these ways? Quaker produces a variety of cereals. E) conformance, In assessing which new features to add to a product, a company must weigh each feature's ________ to customers versus its ________ to the company. Select a product line of products or brand from a company of your choice and research the companys social media marketing strategies. C) product mix Companies sell multiple product lines under their various brands. Actual product - product and service . Some 107 new and improved products are hitting the shelves this month. C) packaging Brand awareness is about knowing the simple fact that a brand exists, without making judgments as to its status, value, popularity, or anything else. B) hamburger and ice cream B) customer equity Products and services fall into two broad classifications based on the types of consumers that use them. Lifestyle. B) corporate image marketing 1. Ready to eat in, This news (and much more!) A) Manufacturers do not have to invest in creating their own brand names. Landing a new customer requires far more money and time than retaining those you already have. B) industrial users Southeastern Grocer Seg Brands Winn Dixie. B) brand extension B) Line extensions C) A company can expand its existing brand into a category it otherwise might have difficulty entering alone. C) service variability A) design E) product line, At the very least, the ________ identifies the product or brand. In simple terms, product line is a subset of . It might also describe several things about the product and promote the brand. C) what the product's technical specifications are Distributor-specific brand policy 4. The strategy of a product-centric company differs from a customer-centric company in that a company centered on their product is going to build their customer base on how much value the product itself brings and will rely heavily on the products core features and functionality to sell. A) Shopping products A) unsought products A) A line extension Unsought products are products that the customer buys frequently, immediately, and with a minimum of comparison and buying effort. Exclusive distributors brands policy. Good service recovery can turn angry customers into loyal customers and can even win more customer purchasing and loyalty than if no problem had occurred in the first place. C) government buyers The goal of line extension is to satisfy a refined customer segment. This offering is called an augmented product. Refer to the data in the previous exercise. E) Organization marketing, ________ is defined as the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of society. Moreover, it also increases satisfaction and overall sustainability. By creating markets versus chasing them, they position themselves as early leaders in new spaces. 4. C) Shopping products Demographic segmentation is the simplest and by extension the most widely used type of market segmentation. Value pricing is too often misused as a synonym for low price or bundled price. Shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. A market segment is less attractive when ________. Transparent pricing is in line with Everlane's transparent brand. Meanwhile, customer-centric companies require a significant commitment to customer research and analysis. B) hand tools B) brand knowledge C) Total quality management Upcoming enhancements to its entire portfolio of private label products include: For more information about the SE Grocers private label product line, go online to BI-LO, Harveys and Winn-Dixie. C) brand extension From discovery to the purchase decision to shorten the learning curve to minimize maintenance, its all about removing friction and accelerating value realization. E) augmented product, ________ contributes to a product's usefulness as well as to its looks. Service inseparability means that the quality of services depends on who provides them, as well as when, where, and how they are provided. When youre trying to stay ahead of the curve, not every potential customer initially realizes that it will scratch an itch they didnt know they had yet. This requires customer-centric organizations to prioritize customer delight and value over profits, which is another example of the differences between product-centric vs. customer-centric organizations. C) Interactive marketing product management plays an integral role. In some cases, their go-to-market efforts may also require much more education than a typical new product introduction. The three new brands are: SE Grocers Essentials, SE Grocers and Prestige. Elements from the following non-exhaustive list can contribute to customer . B) product line When the Twin Six Cafe provides gourmet menu options to its customers, as well as impeccable servicewhich even allows customers to hand-select their own cuts of meat________ is/are are evident. hbspt.cta.load(3434168, 'a00f7861-658a-4ef3-829a-60fc115c8a11', {"useNewLoader":"true","region":"na1"}); For a product professional guiding the work of a team, strategic alignment should be the holy grail. A) product mix Co-branding is a form of product sponsorship that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Starbucks' mission statement is, "To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.". And depth extension for more information, visit www.bi-lo.com, www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com name and all. Therefore, these businesses require a significant commitment to customer research and.! Baking Soda formulations known for her wings, which allowed her to fly over battlefields.. Improved products are hitting the shelves this month 1990 Perceived brand equity affects brand satisfaction established brand names different! Your choice and research the companys Social media marketing strategies terms, line. 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