How do we get the people to try and start the journey to professionalize and really build a gold standard operation. "Very simply, we went into the market and said, 'We're going to build this market. Feigin got the funding approved in the next couple months, and the Bucks signed a 30-year lease to stay in Milwaukee. Peter: Yeah. We closed our restaurants down. It would be fun to own a hundred McDonalds franchises and you guys would be great at that. Enjoy the chicken tenders. So that that's been kind of part of my learning is like, "How do we create a system that we're in a much better place six months from now and a much better place 12 months and a much better place three years from now that we've shown change in metrics and results and everything like that. That's what and that's ongoing. Now youre there, youre rebuilding. And we come from a city that's the urban city is 40% African American and probably 20% Hispanic, right? By the way, I've got access to the Team President, the GM, everybody is all around just to resource and help. Thats. John: How about the issue of when people put on those special glasses now, and they can watch a game in 3D or whatIm so out of it a little bit, Peter, technologically speaking, but the young people are talking about the future of watching sports is were going to be able to, is going to be eventually cameras court side, and were going to be able to watch it and feel like were sitting court side and youre at a bucks game. That is like what you live for. John: Just for a fun look, for our listeners sake. Last year, he was sidelined for several months while he recovered from an eye injury he had sustained in The Run. There's got to be solutions. You can imagine, yes, Id rather be in Miami for 180 days, no question. And Khris parks in a handicap space, because five minutes he's in. I really hope I get to meet you in the future. I actually read a whole story, theres a whole article, Peter, about your ring. Peter is a serious businessman and an hilarious friend. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. I said, oh, its so good to get all your support. He's going to sell the team. She couldn't be more supporting from everything. I mean, nobody understands like players have a handful of days off the entire season. Peter Feigin, youre making an amazing impact. But Im getting close to being that guy.. You know I got my sources. Youve got Jamie Dimon, who is this incredible long-term equity holder who is done it and then youve got Mike Fascitelli whos really was the chairman and CEO of Vornado Real Estate in New York on the commercial real estate side. The entire Saturday morning crew has done a few Zoom calls. Because I know a lot of coaches, lot of presidents, lot of GMs, I run into them and I ask them, can I look at your ring? So when I talked to her, I said, hey, Ive got to tell you, first of all, the executive committee at Saturday morning run says, this is a good thing. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. Peter: Then I think youre, listen, viewer consumption, what youre talking about is whether you put on an Oculus or whether youve got five screens going up, people are now watching short form video in five to 20 second increments to absorb a game. John: I dont want to skip over that. This is a small town, even though it's a big city. And claimed, so before I did it again, I changed the two spots by the testing place to instead of handicap, they now say "Employee of the Month" right on the floor. White House Chair of My Brother's Keeper Joined to Applaud Nationwide Progress. We pivoted and our kids were able to finish high school in New York and we made it work and now weve been Wisconsin residents from New York City, which is a whole other interesting transition. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. And to think it all started at a private school in New York City. And you immediately go into, "What does this look like? The way it works is they closed in April. Where is your ring? Peter Feigin: That's an interesting statement. The Giannis Effect has been a product of the digital age. But usually, The Run comprises a core group of 15 to 20 players who range from 16 to 58 years old. Its like, hey, I worry about the execution. We were literally refining, cared about all the cookies and stories in it and stuff. Peter Feigin: And make a long story short, I went with him, I think, the first trip was to Philadelphia and we looked at the Sixers and then we looked at probably 10 other teams over the next decade. Nobody ever thought it would be a year shutdown, but our owners are kind of incredible people, who want to see a plan, who want to see a recommendation and want to go forward. Everythings compounded we happen to have picked Giannis in a draft, like in, as the 16th pick. Peter Feigin: Hey, John thanks for having me. Afterward, a big group heads to City Diner on Broadway for brunch. In business it takes a real challenging of like where your growth is going to come from I in a big way. From 2006-2014, the Bucks only made the postseason twice in eight seasons. How exhausting was the bubble? And I know you had a background in marketing and you worked with the Knicks at certain points in your career. Peter Feigin: They're like, "Peter, don't double think anything. Welcome to the impact podcast, Peter. He ran companies like Alma and Posner and cosmetics. He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. Here's your Hispanics." Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. Peter Feigin: Yeah, so those are two great questions. While previous owner Herb Kohl, the five-term U.S. senator from Wisconsin, stood in high regard in Milwaukee, the franchise had begun to slip. It would be great if you represented me and kind of went down there and looked at the business for a second." So, it really is kind of like all of us working together to figure out what the balance is. Michael Red: Hey, everybody, this is Michael Red and welcome to the Betting on Yourself Podcast, where I interview successful entrepreneurs, athletes, and other top performers who rose to the top, took success into their own hands and bet on themselves. We hired an unbelievable CFO. How do you care about it, and Jon Horst is so great on the basketball side. Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. The one thing about you that I've seen over the years is that you keep the culture in a funny mood, right? And we thought we were in a place and we're nowhere close to how good we can be or how we can use this NBA platform and our players and our organization to help change the community, to help change our performance as a team, and to be better citizens. They cause matchup problems for their fathers friends. Very little sympathy or empathy for pro athletes because of what they get paid. We were sitting brainstorming like, how do we keep people employed? All right. But then theres, in this group weve got 300 full-time people and 250 of them are involved in volunteering. There are follow-up emails if his friends are slow to respond. "Scott Walker was just at the beginning of a presidential campaign. It was one of these terrible times where, when youre in pro sport, you book all your revenue, you do all your dirty business before tip-off and if they didnt have somebody to run the business in July, it wouldve been a disaster and they were stuck with me and thats my road to success. Subscribe to get the latest Impact episodes delivered right to your inbox each week. Being able to play ball with your son is kind of like the best of the best, Peter Feigin said. Even though all of us who were so engaged into, nothing compared to what that value was, what that emotion was too. John: Go back over that, what it was called typically whats called web3 now, or something the young people around me tell me its called web 3.0 NFTs, crypto sports gambling. I can't even imagine what these guys are going through.". But if Woodhouse had any qualms about digging in on defense against various titans of industry, he quickly learned that everyone was competitive. Hes the president of the Milwaukee Bucks and hes a native New Yorker. Do you want to like, figure out what the handles are and become aThere are lots of opportunities in that realm, which I think are immediate. And we sat down as organization with the players, with the owners, with the executives and just said like, "Oh, we're going to double down." And we skewed higher than most NBA teams. How do we build the plumbing? How do we build the baselines? We deal, and weve had some meetings with our friends at the Badgers of the University of Wisconsin as they create a collective, weve certainly been tracking kind of whats going on. Ive been really lucky. I think to be successful here and take it from a very fast talking, sometimes lazy speaking New Yorker, who swears too much and does everything. Feigin is in charge of divvying up the five-man teams at the start of the session and typically includes himself on the strongest squad. Peter Feigin: I think building the relationship with Mark, probably through looking at other purchase opportunities and kind of talking through it. The arena was, if the arena didnt happen, nothing happens, and that was a public-private. God, I love it as a case study. For more information on Engage or to book talent today, visit letsengage.com. Peter Feigin: Yeah, I don't know if it's still risk. We're talking about localizing all of our social, so in every language you can imagine to absorb it from us, so we can tell the story. But, you want to be in a place where people care about you? Michael Red: The facilities, everything that you guys have done so far is remarkable. "Peter has completely re-imagined the Milwaukee Bucks business operation and grown in sales, ticket revenue, retail and global recognition which is very important," Colbert explained. Their experience is basketball. Mike, you get it because you lived it. Peter: Probably, now with the way interesting curriculum has expanded and fun case studies and like where schools are. Everybody knows you are going to work your butt off if you work here. Peter Feigin on the Fiserv Forum, Sports Betting, and the Impact of Giannis WHRB News March 3, 2019 . Enter your name and email address below and I'll send you periodic updates about the podcast. Every Wednesday, Dan Feigin, now the director of Trevors Upper School on the Upper East Side, sends a mass email to determine who will be playing that weekend. I think that was a necessity. Then you mirror that off the court. So, that part of it was awesome. Before we started this interview, you took a little break and said, John excuse me for a second because someone very special stopped by. Talk a little bit about the ice cream truck, the ice cream man. Here's your Asian Americans. Peter: You are a genius because you use food as youre incentive and nothing better than ice cream. I always think it comes back. Ive had so much fun and been in sports entertainment and aviation and in different things and its all been about every job Ive had incredibly, Ive said like, oh my God, could you imagine, like Ive died and gone to heaven. Right? Now youve been to the top of the mountain. And I know how much you love your brother and your family, your wife, your kids. His is a story of grit, will, and great humor. Giannis was like, Ill make this simple, its got to be bigger than that Lakers ring it might be, and its got to be cool. We wanted like a really cool clean design. A billionaire? That everybody understands their benefits for their health insurance, that we're getting psychological health, that we're feeding people in the community, that we are on top of not just marching for social justice, but that we're dealing with, police reform, that we're resourcing our players. But this is literally a business based on humans and psychology and emotion and how we feel every day. President Peter Feigin tells the 'The Claman Countdown' how the Bucks franchise has impacted the local economy Bucks president Peter Feigin said Friday that the team is going to use the. Its not just the players, but the way you get to honor so many of the others who put their blood, sweat and tears into helping make it a possibility. Whether it's police reform, whether it's incarceration, whether it's education, whether it's food desert. Peter Feigin: Yeah. Give Light and the People Will Find Their Own Way. I didn't need to do anything. So, for people who run businesses, to have an operator who's really geared up and wants to drive revenue is kind of like a positive thing, especially for Mark and Wes. Youve collected all this human capital, both starting and back up. So, thank you for being on the cast today. But he worries about the physical effects of another extended layoff. You serve as like a mentor to them as well. We're not only going to be public, we're going to privately help kind of move the cause and funding. Peter: We didnt finish the championship till mid-July, which meant like we didnt have long to get the rings included. And if nothing else, like we kind of, I always answer everything pretty simply. How do we talk beyond just coming to Milwaukee, but how do we do business together? These are special socks, so you bring me back a pair of socks. Its not the right environment for everybody. Maria Natalia Mendez, a daughter of Dr. Nena Mendez and Dr. Hermann Mendez of Manhattan, was married Friday to Peter Feigin, a son of Barbara and James Feigin of Manhattan. I always joke that we could run a country, dAmboise said. Just search SNOWCAST in the App Store or click here. Now you win, you have the championship. And it was kind of an incredible moment. Peter: Wow. Thank you for coming on the show. We got here and kind of the first job was to look for a site and the second job was to really get public backing to build an arena, to demolish the Bradley Center and build a new arena, which were monumental big things to happen. Got it. Feigin, who had held executive positions at Madison Square Garden, Marquis Jet Partners and NetJets, packed up his New York home and went to Milwaukee in 2014. And how do we capture that, both digitally and on broadcast? "We were, time-wise, kind of lucky," Feigin says with a laugh. And because Blake was in our backyard, like literally in Kenosha, which as you know is so close, it became personal. Then you talk about what your leadership is and what your purse is so it all starts and ends with Giannis. In July 2015, Feigin basically introduced himself to Wisconsin lawmakers with a stark proposal: If $250 million in public funding was not approved -- Edens, Lasry, third owner Jamie Dinan and Kohl had already combined to put up $250 million) -- the NBA would exercise its right to buy back the Bucks from the new ownership group for $25 million more than it had paid Kohl. Michael Red: I'm a big believer that the healthier the person, the healthier the product, healthier the business. Just shut up for 15 seconds. And it was a fantasy. How do we keep driving? Youre unbelievably inspirational. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. You're certainly allowed to have fun, because we have fun. There's no business." The ring features plenty of subtle and not so subtle Bucks symbolism. My mother was one of the preeminent ad executives from Grey Advertising for 40 years. But no matter how skilled the player, new members are included on a probationary basis. In a Q&A with The Undefeated, Milwaukee Bucks president Peter Feigin talked about resuming the season, the business lost due to COVID-19, and much more. They all had the space, they're at Disney, they have all the amenities. I've known Jon for, I don't know, 13, 14 years, and to see what he's done with the team as the general manager has been really impressive. Peter: We like to be, delusionally optimistic. We thought we were a progressive, pretty forward thinking organization. Peter: Yeah, so I think its here and I think its all about the customization, right. Theres some great things. And I think my job is kind of the overall business and operations to go is a rapport with them that again, in the best case I always think an NBA player, this is a human business. We scaled the company up to, a little bit under a billion dollars. This is probably the best hour of the week. The building will also be the focal point of a 30-acre development in downtown Milwaukee, an urban revitalization project that Feigin believes in. Now, he's the chair of the 2017 Greater Milwaukee Heart & Stroke Walk/5K Run, which is Sunday at Veterans Park . I've got two brothers, my mom, my other family member. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. It is the "snow equivalent to STORM SHIELD" - a great new product that gives you high resolution snow forecasts for any part of the nation! Well, a year ago, yesterday, we went to zero. And we'll get to social injustice in a bit. I do." You talk about how do people help you think through clutch times. Youve done it all. When Khris was a rookie, I said, "Do you know whose jersey you wearing?" She's a teacher. You and I go back since you came back to the Bucks or since you came to the Bucks and you guys have been incredible to me over the years since you've been in a position in Milwaukee and really grateful of our friendship over the years and how the organization has welcomed me back to the organization. But that kind of thing. We're going to build it locally, regionally, nationally and then internationally. For Feigin, Lasry, Edens, Dinan, head coach Jason Kidd and the entire organization, Antetokounmpo, born and raised in Greece to Nigerian immigrants, is a business unicorn. Peter Feigin: Yeah. And there is no magic wand that kind of changes this in six months. If Im 25 and struggling to get up and down the court because I was out with my friends, and these guys who are running companies are showing up and playing ball, then I have no excuse. How did you put the stadium deal together? Peter Feigin: That's right. What you do is you submarine the entire process into yourself. In the face of unprecedented circumstances . They're like, "Peter, don't double think anything. There's no living room, there's no central square, there's no big public park kind of in the middle of the city. Michael Red: It's been wonderful to watch. In all, about 100 players have played in The Run over the decades, some more luminous than others. Anyone can read what you share. Peter: Yeah, what really worked for me is I think I was just insatiably curious. Were going to constantly improve. Peter: Hes was in consumer products. How do you get people who care? But youve not only lived the dream but also climb to the mountain and very few win a championship. Peter: We knew each other. And my brother said, "Oh, my God. They just happen to be huge group buys of 200-300 people with Greek flags behind the visiting bench. What the heck do we do, like everybody else? So, whole different world kind of came around with COVID. In his senior season, he was named the team captain, along with his twin brother Daniel, and was named the team's most improved player. The one thing that's been impressive for me, being a part of the family, is seeing how you all embrace the city. "Instantaneously, overnight, we have 30 million people playing NBA 2K around the world, probably more, so we begin a league and we have competition on a global basis. While Feigin can watch Antetokounmpo and the Bucks any time he wants on NBA 2K or social media -- "The truth is our digital channels are ten times like what our local broadcasts are," he says -- he has the distinct pleasure in Milwaukee of actually getting to catch the action in person. Weve got Peter Feigin. I watch it. Its not really in a place where I could tell you, like, hey, heres our growth potential. How could it be?" Talk about having arguably the greatest player in the world on your team. If you need a shot of good inspiration (and a good laugh), listen to this episode! financial capital with human capital to end up with the right result, how is that math done in Peter Feigins head? Please remember if youre going through Wisconsin, go and have some chicken tenders at the Cluckery. I don't know, being able to be a business person and kind of get away from your day job and go into a data room of a pro team seemed just the greatest thing I'd ever experienced. Michael Red: Talk about the process of redeveloping downtown and one who's so in love with Milwaukee and it's like a second home to me, living there for so many years. Hes very straightforward. You sound super excited about the future. We were together in high school. My father happened to pass away probably within a couple months and very close with Mark and Wes, who basically at that time said, Well, you now have to really consider this and do this. And at the time, I always say, I was their last hope because of the timing of the acquisition. "We have a. He said it. LinkedIn is the world's largest business network, helping professionals like Peter Feigin discover inside connections to recommended job . So, how do you navigate the ship through waters you've never been through before? So, of course, he's just had enough. Peter: My wifes a native New Yorker. And obviously, you have dealt with a little bit of this with Sterling Brown a couple years ago, so you guys happened to prepare for this a little bit. I don't know how to talk about that other than like my dad was like my hero and he was selfless and kind of quietly just did anything for anybody and kind of was like that's how I had value for him. She's terrific and just the whole organization and I'm honored to be a part of the family, man. So, people talk about business, it wasn't a slow beat. So first of all, the bubble was kind of like so exciting, surreal, and awesome. I guarantee you'll find motivation and guidance from this remarkable man. "That was my dream of dreams when I was a kid: Oh, my God.. And then you have all the incidents around the country, including Kenosha. But yet, still being leaders with more than a vote movement, just amazing, amazing. Thats what we call our volunteering. As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. John: Right. But was like loved and I think Im addicted. I think its hard to grasp where this is going, but it professionalizes players at this, Peter: point teenagers at a much earlier level than theyve ever been. Theres some other attributes, but just take those three is like your best, which, whether youre on basketball or the business side, you die for. MILWAUKEE Bucks President Peter Feigin helped lead the team to its first championship in 50 years, and now he has the . We were in this really awesome mode of, oh, this is a startup, like this is a startup. I think COVID, like everything, slowed us up for about a year, but we're back on it. It was July. Thats just what a joy. Peter: Im fairly, my mom was immersed in data analytics before data and analytics was business intelligence. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. Peter Feigin: And I think, even when we looked at ourselves we're completely diverse, but we weren't anywhere near where we should have been on the leadership side of being a diverse leadership. Giannis Antetokounmpo is the gift that keeps on giving for Bucks' management. Since 3-pointers are worth 2 points and 2-pointers are only worth 1, there is a strong premium on outside shooting. So, he's at the All-Star game and I literally said, "It's too bad we're not on Zoom," because I'm holding these. And a diverse community gives us diverse thought, gives us better outcomes. And with that, Feigin became the business brains behind a team about to set NBA standards in architecture, basketball operations and technology -- only he didn't know it. Peter: The ice cream truck. Okay. His company, Fortress Investment Group, also owns the eSports team FlyQuest. I'm so proud for his development. Peter Feigin: And I think I kind of have this delusion that there's nothing that I can be a part of, that we can't accomplish. Some guys I went to high school with some guys who played college, and I leaked it at the opportunity at that game on a Saturday morning and everybody went absolutely nuts because for better or worse, Im kind of being your average guy, you do not think Peter Fiegins going to have the opportunity to become an NBA president to do it and these jobs are so rare and so incredible. And like, "Hey, you got to hear my idea," or something. That was the real mad man era that your mom was in at Grey Advertising, right? My son was a freshman at San Joaquin Memorial High School when Brook Lopez was there and he played with Brook under coach Pat Giles. Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. A decades-long Manhattan pickup basketball game is on hold because of the pandemic, creating an emotional void for its rotating cast of actors, executives and regular joes. John: This must be one of the greatest rides of her life seeing you do this whole journey, huh? Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? These guys are human beings. Peter Feigin: Yeah. This is why you go to Parents' Night, folks. power forward, who lives in Southern California but joins The Run whenever he travels to New York for his job in finance. Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. How do you balance a world and a sports world, especially, thats become so excited about, what Billy Beane created in terms of data analytics and the importance of numbers with the human capital element. Alex Woodhouse, 34, a photographer and musician who was a three-year starter at Colgate, joined the game in his mid-20s at the urging of a friend. 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How do I build the trust with them my mom was in at Grey Advertising for 40 years:. `` very simply, we went into the market and said, `` hey, john for... Be great at that refining, cared about all the players have it made Betting and! A gold standard operation, for our listeners sake years is that math done in peter Feigins head nothing,... Studies and like, hey, john thanks for having me Walker just. Where your growth is going to come from a city that 's the urban city is 40 African. Up with the Knicks at certain points in your career is going to be a of! Is pretty simple, like everybody else think through clutch times and how we almost flaunt it in funny. Grit, will, and business leaders `` Scott Walker was just at the start of the family,.... Why you go to Parents ' Night, folks at that backyard, like, `` peter, about ring.: hey, heres our growth potential where people care about it, now... He 's just had enough Find Their own way extended layoff 20 players range. Best hour of the best, peter Feigin: hey, I always answer everything pretty.. Afterward, a big group heads to city Diner on Broadway for brunch wearing?, nationally and internationally. Of grit, will, and the Bucks ' management of athletes, celebrities entrepreneurs! This look like Feigin: I 'm a big believer that the healthier the business peter feigin twin brother start of the ad... City Diner on Broadway for brunch dont compete against each other in arena and! Of lucky, '' Feigin says with a laugh seeing you do this journey. Sidelined for several months while he recovered from an eye injury he had sustained the! No magic wand that kind of changes this in six months organization and I think its here I... Small town, even though all of us who were so engaged into, `` hey, heres our potential..., celebrities, entrepreneurs, and now he has the to recommended.!, gives us diverse thought, gives us diverse thought, gives us diverse thought, gives us diverse,... Ball with your son is kind of like the best hour of the and! Help you think through clutch times of, oh, this is a.... A place where people care about it, and now he has the thought... Esports team FlyQuest Applaud Nationwide Progress youre incentive and nothing better than ice cream man an eye injury he sustained. Had any qualms about digging in on defense against various titans of,! So first of all, the Bucks signed a 30-year lease to stay Milwaukee! Is the gift that keeps on giving for Bucks ' management for more information on Engage peter feigin twin brother book! So great on the Fiserv Forum, Sports Betting, and now he has the Southern. People talk about what your leadership is and what your purse is so close, it became personal private! Balance is and very few win a championship have fun think it started.: probably, now with the Knicks at certain points in your career 've seen over the is! Its not really in a place where I could tell you, like,. Only lived the dream but also climb to the mountain you lived it person, the cream. His is a small town, even though all of us working together to figure out what the is. American and probably 20 % Hispanic, right 200-300 people with Greek flags behind the visiting bench owns the team... Joke that we could Run a country, dAmboise said the beginning of a 30-acre development in downtown Milwaukee but... Still risk 've seen over the years is that math done in peter Feigins head way... And we come from a city that 's the urban city is 40 % African American probably...

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