With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). In the questionnaire, there was a question How would you define your relationship with music? using a seven-point Likert scale (1=totally disagree 7=totally agree) for the statements represented. (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. Everybody is doing it.. Kinnunen, M., Luonila, M. and Honkanen, A. Quantitative analysis was used to describe the characteristics of frequent festivalgoers compared to casual ones, as well as to define their relationship with music. Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. 4 No. Mackellar, J. As music festivals have taken off in popularity, these kids of experiences have become a key feature of cultural life in America. His background is in sociology, and he is specialised in tourism and leisure studies. 15 No. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. Buning, R.J. and Gibson, H. (2015), The evolution of active-sport-event travel careers, Journal of Sport Management, Vol. Knowledge comprised also a wide range of information about different music festivals, both in Finland and abroad. Pearce, P.L. Loyalty has been a popular research subject in festival studies, and it has been mainly handled as a result of positive experience or satisfaction (Manthiou et al., 2014), not because of festival career development. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. We stuck to our own blueprint and we havent changed a whole lot, he says. Sofia and her friends occupied the same spot every midsummer at the camping site of Nummirock metal festival, and their camp was well-equipped, even though the neighbors went even further: Generally it lasts from Tuesday or Wednesday to Sunday [] In our crowd, one couple brings the pavillion, another one brings in the fire wood [] One guy always brings a sofa [] But you know, we have NOTHING compared with others: they have portable generators and stuff to get electricity. Source: wikimedia.org. 485-501. ,"5g},:=S'mB3^x9Kw.OtQjY~eVn}]8%Qzo|VQ:#y|/lqSBXf~|{[ZCZFYZZzEGGPFAAAD( $@r` % @`/P*A Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. The lineup was headlined by Dashboard Confessional and G. Love & Special Sauce, and included Big Head Todd and the Monsters, Serena Ryder, Army Navy and The Appleseed Cast. There are multiple benefits following the shift from physical to virtual events, and cost reduction is one of them. 2, pp. Gardner, R.O. Dec 2020 - Jun 20221 year 7 months. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. Research on the event travel career is dominated by sports studies. It was also practical knowledge when to buy tickets and make travel arrangements, what to pack and how to act at festivals. 693-711. Each of the major music festivals in the US, such as Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day, while an estimated 23,500 tonnes of waste are. (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. 29 No. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. This was scrutinized using a mixed methods research approach, with the help of a web survey and interviews of frequent music festival attendees. 1, pp. 3, pp. Nordvall, A. and Heldt, T. (2017), Understanding hallmark event failure: a case study of a Swedish music festival, International Journal of Event and Festival Management, Vol. As a Premium user you get access to background information and details about the release of this statistic. Of the 20 shows the Offspring is playing the remainder of this year, about 15 are at music festivals. Schwartz, K.D. Thus, familial responsibilities were minimal for them. (2015), Social constructions of value: marketing considerations for the context of event and festival visitation, in Moufakkir, O. and Pernecky, T. (Eds), Ideological, Social and Cultural Aspects of Events, CABI International, Wallingford, pp. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). Music-related fandom has been previously investigated in relation to artists (Cavicchi, 1998; Henry and Caldwell, 2007; Vroomen, 2002) and specific musical genres (Hill, 2016; Sinclair and Dolan, 2015), but not so much in relation to music festivals in general (exceptions include Jones, 2015). Music festivals in 2018 were attended by 23% of Americans. A MannWhitney U-test showed that there were statistically significant differences (p0.01) in all statements' scores between the attendance frequency groups, except in the item Music often creates strong emotions in me (Table 3). Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. Use is, however, only permitted with The major weight was on the qualitative data and methods. They become something thats ingrained into the culture.. Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. Profit from the additional features of your individual account. Getz and Andersson (2010, 2020), as well as Getz and McConnell (2011), tested the event travel career model among participants of different sports events and concluded that it contained the following dimensions: motivations, travel styles, temporal and spatial dimensions, and event and destination choices. As soon as this statistic is updated, you will immediately be notified via e-mail. Duffett, M. (2013), Understanding Fandom: An Introduction to the Study of Media Fan Culture, Bloomsbury, New York, NY. Kaaboo is a completely unique music festival designed to appeal to every one of the senses and give attendants the experience of a lifetime. A majority of domestic sales unsurprisingly came from the Western region, particularly California locals. Please do not hesitate to contact me. Audiences are keen to connect to the artist, he says. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. A group of people who were into the same type of music, they would come together. Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. - Pitched and wrote digital and print feature stories and interviews with pop/R&B/hip-hop talent like The . The 1969 festival known as Woodstock took place from Aug. 15-18 in Bethel, New York, and would've been the biggest disaster in music festival history if not for the fabled musical performances and the harmonious spirit of the attendees. 6, pp. Motivation changed with expertise: for instance, festival fans wanted to maintain the aspect of novelty (Getz, 2007; Getz and Andersson, 2020) by visiting new festivals in different locations. 11 No. Even the niche festivals that might have more genre-specific lineups have to compete for audience attention. 22 No. 0000002272 00000 n SXSW provides yearly reports covering Conference and Festivals Demographics, Event Statistics, and the Economic Impact Analysis. 119-150. Summerfest, which sees between 750,000 and 850,000 people each year over the course of its nearly two-week run, has billed itself as the worlds largest music festival (though the current record actually belongs to Austrias Donauinselfest, which had more than 3 million attendees in 2015). statistic alerts) please log in with your personal account. 7 No. 16 No. 2019. 32 No. [1] The festival occurs annually in August and is the largest music festival in Iowa. to incorporate the statistic into your presentation at any time. You only have access to basic statistics. 34% of event organizers consider attendance the most significant benefit from the switch to virtual events. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). 3, pp. Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. 6 No. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). The main limitation of the study was the voluntary response sample used for the survey. The final part of practices is appropriate behavior at festivals. You know that if you attend an event alone you'll surely see at least one familiar face there. (Anna). Sinclair, G. and Dolan, P. (2015), Heavy metal figurations: music consumption, subcultural control and civilizing processes, Marketing Theory, Vol. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. The meaning of music was exceptionally high for them and part of their identity. Skills development in turn is a fundamental part of an event travel career. There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. current data from the United States and around the renato's palm beach happy hour Uncovering hot babes since 1919. 208-224. Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). 555-569. (2007), Mixed Methods in Social Inquiry, Jossey-Bass, San Francisco, CA. 211-226. Jones, I. Attendance: 125,000 people. 5, pp. (2012) regarding event travel career influence behavior. Magazines, Digital You can only download this statistic as a Premium user. 30 No. This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. On the hobby side, he quit sailing since it took too much time from festival participation, and he changed friends to younger ones since the older ones did not attend festivals any more due to other priorities. The purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Overall, Mintel estimates the value of the UK music festivals and concerts market to be worth just over 2.6 billion in 2019, up from 2.46 billion in 2018. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. 0000010543 00000 n Taylor Swift's Reputation Stadium Tour is the highest-grossing tour in the US and North American history, grossing $266.1 million. So that model is super integral as to why artists and agents are focusing so hard on music festivals.. Statistics for Epidemiology and Population Health Demographic Methods Clinical Trials, Molecular Epidemiology . 1, pp. The average number of festivals they attended in a year was 2. Festivals in the UK industry statistics Biggest companies in the Festivals industry in the UK Furthermore, it was proven that the PCM introduced by Funk and James (2001) does not necessarily apply only to sports fandom, but it has useful conceptualizations for festival fandom as well. 3, pp. 0000004505 00000 n Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. 461-483. There are also event travel career studies that focus on the level of involvement in a sports activity and its impact on event career practices. Identification with other fans leads to social connections with them (Duffett, 2013), which in turn is related to well-being (Reysen et al., 2017; see also Packer and Ballantyne, 2011). In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. This statistic is not included in your account. However, festival attendance as part of music tourism is an under-researched area (Bolderman and Reijnders, 2017). Music itself has changed, as well, making festivals a bigger attraction for listeners. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. All the interviewees said that festival attendance was a social event for them. This chart shows the total attendance of the largest music festivals in the world. (2016), The social rhythm of the rock music festival, Popular Music, Vol. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. The purpose of the present paper is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. In summary, music meant more to frequent festivalgoers and they also consumed more live music in general than casual festivalgoers, which can be interpreted as fandom for artists, musical genres, or both. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. 19 No. This is apparent particularly in the context of large rhythm music festivals (Nordvall and Heldt, 2017; Kinnunen et al., 2019a). Jay Sweet, who heads the Newport Folk and Jazz Festivals, tells TIME the folk festival has managed to last so long by just focusing on itself. Where recent attempts to revive Woodstock have failed, Newport has continued in the spirit of bringing people together in a communal sense, Sweet says. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. 0000008034 00000 n Long Waits, Short Appointments, Huge Bills. The 2019 conference was based on the theme of 'Non-Communicable Diseases: A Crisis in Slow Motion', where delegates were given the . Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. 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